Inscription within the ﬁeld commonly described as GRAPHIC DESIGN ended (stopped, ceased) well before 1998. Fact. Everything since then has been little but redundant jobbing for common comfort and self-assurance that the field still exists. Fact — yet, to. SERVICE. Then, too, SYSTEM. Now and again: ONTOLOGICAL. Yet for the act and the process — the therapeutics of it all and maintenance of what was over long ago. That can’t be right!
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